In Cambridge, UK, we work to address the issues of our era. It was, one-time, a centre of the Reformation and home to Erasmus, and lately host to the discoveries and sequencing of DNA.
So today we have Cambridge Cleantech (www.cambridgecleantech.org.uk) and the Cambridge Institute for Sustainability Leadership (www.cisl.cam.ac.uk).
And, until recently, there was the Cambridge Centre for Climate Change Mitigation Research (4CMR), headed by the very keen Prof Doug Crawford-Brown. However the inertia and reluctance to spend anything means that change in Cambridge is moving at a glacial pace, unlike global warming, which is fast outpacing any move to mitigation.
In this context I wonder how does the media impact of "SUVs New York auto show" (eg [1]) (or "Iran to buy 100 Airbus") compare to the overall media impact of cleantech?
How will it be possible to change the main game (which might soon be the survival of humanity)? And, what is the main game (which might be winning tokens for myopic shareholders, Trump and loons)?
Or is there, actually, no hope?
[1] www.usatoday.com/story/money/cars/2016/03/22/suvs-take-center-stage-new-york-auto-show
